For me to start a business, I would first want it to be something that I would want to purchase, or rather contract into service. In Hollywood, and the circles of the rich and possibly famous, everyone has a personal assistant. Most of them need it based on the fact that with so many commitments, interviews and people to manage, they a personal assistant gets those things that the rich and famous aren't able to get done themselves. For the everyday family, single parent, a diva wannabe and even that rich and famous person looking for the right personal assistant, I want to give them the option of having one. Ranging from extremely expensive to the relatively inexpensive errand gofer, I want my company to offer personal assistants to all.
             What single mother of two doesn't ever wish that she had someone to help pick up the kids, do the laundry, buy the groceries and pick up her dry cleaning for the week? With my company she can have someone full time to help her out, or she can contract a personal assistants service for a few hours every other day or even just a couple days a week. I'll make my services affordable, but at the same time I'll offer the exclusive personal assistant services that the rich come to expect. They want round the clock, personal, attentive, confidential and demanding service from an assistant and I can offer them that. Having every price range and variety of services I make sure my company isn't limited to one demographic and one area of people, I can branch my services and offer them to just about everyone.
             Being that my target market is somewhat broad, I could start with a broad but specific set of consumers to start with. For example, I know that the most lucrative way to start this business would be to cater for the rich, so I would start with the super rich in both of my demographic areas, and also since I want to offer my services on a not so full-time, round the cl...