. However, it is unknown how many of Playboy's daily hits are repeat visitors because of information not disclosed by Playboy Enterprises. Essentially, Playboy's site has very few interactive features that allow visitor participation and the site is only updated an average of twice monthly. The Website, which allows visitors to view a few photos from its magazine, is mainly an advertisement for its print edition.
             On the other hand, Smut Shack is built around the ability to let people interact and contribute to the ambiance through its many interactive features (26). Visitors choose an online name and can become part of the intimate activities in different "rooms" on the site. Visitors have an opportunity to actively participate in ongoing bulletin board discussions and chat sessions with other people hanging out there at that moment (24). Unlike Playboy's site, Smut Shack's site is constantly changing, which enhances the total experience and induces people to return to the site.
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