of dynamic Web pages, developers recognized the problems in getting "brochureware" up and running, but this issue was before the development of site management tools, HTML editors and the clear differentiation between the static Web site or HTML and the emerging dynamic site information (Tebbe N23). Early in the process, developers recognized that sites needed to generate targeted material to remind the person accessing he site about their use of the Web and a level of reasoning for its application, an element necessary to inspire individuals to come back and revisit the site (Tebbe N23). Essential to the success of the dynamic Web site is that people will not only return to the site and access new ads and changed information, but will also visit the referenced Web sites (Tebbe N23). It was evident that the early static Web sites provided little support for either co
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