Web Sight and the Brand
             a. Do you agree with Jerry Yang's two fundamental strategies for the success of Yahoo! as a Web site and business brand? Why or why not?
             Yang firmly believed that success could be achieved by: a) giving users abundant reasons to visit your service, and b) promote the hell out of the brand. Both strategies were key in Yahoo's success. Yang's vision of a one-stop-shopping site, giving users multiple reasons to use his service not only ensured they will visit for a variety of reasons, but also built lasting relationships with customers. Yahoo! provides its users with free services such as email, stock tracking, customized news searches, weather, travel rates, and sports information all on one personalized home page.
             However, Yahoo! founders realized that without a strong brand name, they would have difficulty attracting both advertisers and users. In order to get people to use your sight the first time, having a recognizable brand name in essential.
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