ed to the college age audience which has been under much criticism of activists seeking to prevent underage drinking. One of the biggest clashes over alcohol advertising last year involved a "Back to School" catalog by college-oriented retailer Abercrombie & Fitch, which included a section entitled "Drinking 101" that featured drinking games and recipes. Critics said the catalog encouraged binge drinking and underage drinking (since most college students are under the legal drinking age), and the company eventually pulled the offending sections from the catalog (1-5). Beer companies are especially active in promoting to college students. Student newspapers and campus bulletin boards boast ads for happy hours with price reductions and other incentives that promote heavy drinking. Representatives of the alcohol industry, including producers, wholesalers, and retailers, sponsor campus social, sporting, and cultural events, even on campuses where the majority of participants are under the age of 21. The statistics gathered by Lorraine Hanna are hard to ignore.
             Overall, 44 percent of U.S. college students engaged in binge drinking.
             The extent of binge drinking varied widely among U.S. colleges, from a low of 1 percent of students to a high of 70 percent.
             Drinking patterns established in high school often persist during college. Compared to other students, college students who were binge drinkers in high school were almost three times more likely to be binge drinkers in college.
             Being white, involved in athletics, or a resident of a fraternity or sorority made it more likely that a student would be a binge drinker.
             Very few students-even those who binge drank three or more times during the past two weeks-said they had a problem with alcohol at the time of the survey.
             Of all the statistics gathered, suprisingly there really isn't a very big difference between
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