be commercial, then should it receive a lesser degree of protection? Throughout all the commercial speech cases during the years this has been the question. But, the legal issue dealing with the First Amendment in Rubin v. Coors Brewing Co. was, is there a First Amendment right to disclose the alcohol content of beer on the label? The case also dealt with the idea of "strength wars." The Bureau of Alcohol, Tobacco, and Firearms (BATF) in the U.S. Treasury Department had prohibited beer labels from displaying alcohol content because of the fact that it would cause companies to have wars, as to which beer had the stronger alcohol content. The courts answer was yes, "Section 5 of the Federal Alcohol Administration Act, prohibiting beer labels from displaying alcohol content, held to violate commercial speech protections of Federal Constitution's First amendment." (Rubin v. Coors Brewing Company Case, LexisNexis, 1)
             The majority opinion of the court was tha
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