Two of the world's most profitable car companies - having a strong presence in Europe, North America and Asia, with the enormous potential for even more growth around the globe - together will now rank third in the world in revenues and fifth in vehicle unit sales.
             Assets being blended include time-honored brands and speed to market, high-technology advances and product innovations in both the North American and European markets. Together, they form a global powerhouse. One of the chairmen for the new merged corporations stated that the Corporation will be, "Number one worldwide in the premium car segment, a world market leader with sport-utility vehicles and minivans, and the world's largest producer of commercial vehicles."
             But DaimlerChrysler's reach extends not just to cars and commercial vehicles, but also to aerospace, services, finance, railway systems, automotive electronics and diesel engines. The new company was formed with one clear goal-to become the pre-eminent automotive, transportation and services company in the world. Globalization is a key objective in growing the company. Chrysler Corporation and Daimler-Benz were strong in two leading markets: North America and Western Europe, respectively. As DaimlerChrysler, the company looks to enter and develop new markets in Asia (priority), South America and Eastern Europe.
             With its product line, which encompasses automobiles, transportation products and services, and its solid financial position, DaimlerChrysler is in line to take advantage of growth opportunities in new markets and at the same time, strengthen its position in traditional markets. Those new markets, such as Latin America and Asia, may require new products, specifically designed for their needs. With these combined resources, DaimlerChrysler expects to outdistance the competition by more quickly developing market-ready products and services.
             Company Ownership: European, U.S. and other international ...