ls took place in Fort Lee, New Jersey in 1956. It took place in a movie theater during the movie "Picnic." " The words 'Drink Coca-Cola' and 'Hungry? Buy popcorn' were flashed periodically using Vicary's machine. As a result, there was an increase of 18 percent in the sales of Coca-Cola and a 58 percent increase in popcorn" (The Subliminal Scares: "Hidden Persuasion" 3). The results of this experiment baffled millions of people, but this technique, they thought was assaulting people's minds. As you can see, right from the start, this method was controversial.
             After the Fort Lee experiment, many other people wanted to try this subliminal advertising. In 1958, many radio stations began experimenting with it. One particular radio station,
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