o too will offer the listener a transformed experience in what we enjoy the most. The sound quality will be crystal clear and free from interruption. New digital radio sets will offer a built in display panel which will show graphics as well as facts and figures relating to the programme you are listening to.
These are the things that we have come to expect from a broadcasting journey lasting 80 years. The new technological change is revolutionary as radio was 75 years ago and as television was 25 years after. Overnight we will move from a world of scarcity with limitation, to a world of plenty where an infinity of services become possible.
The fear of change is as great as its was 77 years ago when broadcasting began. The digital age brings risks as well as opportunities. The risk that globalisation of culture may threaten national identities; that the powerful gateway controllers may restrain rather than promote diversity; the risk of a possible two class society; the information rich, ready an able to pay for their increasingly expensive media, and the information poor who cannot. Are these threats true to life How could this be avoided
The introduction of digital broadcasting has followed a similar pattern to the advent of broadcasting itself 77 years ago by its gradual availability to all. In 1922 the British Broadcasting Company was founded. Owned by a consortium of radio manufacturers Peter Eckersley one of the companies first employees said,
"The BBC was formed as an expedient solution to a technical problem".
The government had decided that there was going to be no radio free for all. Led by 33 year old John Reith the BBC set to work at inventing broadcasting. The BBC was set up as a public service, meaning that the provision should be public goods rather than of a private commodity.
Funding the public service was decided when it was felt that advertising could limit the number of programmes broadcast. There...