for presidency as a third party in 1992, he received almost a fifth of the votes because he could communicate with the public through paid media and debates. Unlike Ralph Nader however, Ross Perot was leading the race up until July, when he dropped out of the race because of negative media that his family was receiving. When he reentered in October he spent over $37 million of his own money for campaign ads and infomercials in the final month of campaign. Perot was allowed to participate in the presidential debates, a privilege that Nader was denied.
             The appearance of a candidate on public television is very important. If a person is able to identify the face of a politician and what he has said in campaigns, then that candidate has a
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