o be life-long" (Strasburger and Donnerstein, 1999).
             Television also encourages stereotyped opinions on topics such as sex roles. Research shows that children who spend more time watching television tend to think that both women and men have specified roles in the world (Kent and Moy, 1999). Television usually portrays women as passive and weak compared to men who are usually depicted as strong and dominant (Steinberg and Kincheloe, 1997). This gives children a clear impression of what is expected of them in society. It insists that they too should act this way because it is, after all, what society views appropriate. Television even pushes children toward specific sex role using toys. Most toy commercials, for example, ev
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