do is also used, but what influences their parents to drink? The question people need to ask themselves is what exactly has influenced our society into widely accepting the use of alcohol?
             If someone asked you exactly what Tony the Tiger says when he appears in television commercials, how long would you need to think about it? If that same person were to ask you what those talking frogs say on television, how long would it take you to remember that? The majority of children nine years old to eleven years old can respond to the latter much faster than the first (Leiber, p. 1).
             In a world where children are able to identify more brands of beer than American Presidents (Hopkins, P. 25), there is a clear and definite problem. The root of this problem is the media. The increase in underage alcohol consumption is a direct and indirect result of the media's influence on them.
             A very large chunk of a television program is its commercials. They praise this soft drink because its taste is richer than the other brand, these potato chips because they are not as greasy and have less fat than that other brand and these khakis because, hey, people can swing dance in them.
             The commercials are colorful and loud, they feature the "beautiful people"; super models, Hollywood stars, sports stars, and rock stars that soc
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