s" (Summers, 22). With the advances in technology, it has
             become very hard to ensure your privacy. Collecting, manipulating, and sharing data
             has become increasingly easier to do. Peoples personal data is becoming alarmingly
             easier to obtain. Our preferences, our addresses, telephone numbers, and Social
             Security numbers all are sold routinely. In a 1995 United States survey, 80 percent
             agreed that consumers have lost all control over how personal information about them
             is circulated and used by companies (Summers, 23). Some of the most powerful
             companies and corporations are powerful because of their ability to obtain private
             information at anytime. Microsoft, the computer software company, is powerful
             because it designs the operating system that millions of people use to organize and
             transmit data. The Washington Post is powerful because it screens, sorts, and defines
             "the news" for influential readers (Bacard, 33). The average person has little power
             because he absorbs data form others rather than transmitting data to others. Computer
             companies have been trying to come up with ways in which a person can have some
             assemblage of privacy. Privacy is important to people. People do not want others to be
             able to get this information. Privacy is about power. Information, in the hands of people
             who know how to use it, is power (Bacard, 33). John Fiske argues in Power Plays,
             Power Works that people are divided in two distinct groups; the "haves" and the "have
             nots." The "haves" are those with imperializing power, the dominating group.
             Localizing power would be the group of the "have nots." Localizing power refers to the
             weaker, resistant group. Privacy relates to Fiske’s theory quite explicitly. The
             government, criminals, and businesses would be the "haves," while everyday citizens
             would be the "have nots." ...