ciety, "whiteness" is what is beautiful.
             So black woman are socialized into thinking that they
             have to appear "white", otherwise they are not
             beautiful (Hook, 1992). Black woman often have to
             learn to become less "black" and learn to talk and
             acted more "white". This is way I believe so many
             black woman are trying to lighten they skin and change
             their physical features. There are few magazines were
             a realistic representation of black beauty can be
             found in a magazine. Two such magazines are Essence
             and Ebony. What I find ironic is that black women are
             being used in adds to get other black women to become
             blacker. In 1990, 44 million dollars was spend by
             black women trying to become more like the black women
             they saw in adds who looked "white" (Russell, Wilson,
             Adds today also tend to show woman with long smooth
             hair which was associated with middle class, while
             short fizzle hair was associated with black woman that
             were less fortunate (Russell, Wilson, & Hall.
             1992:83). I believe these ads are responsible for
             such products as Dark & Lovely. I can relate to you
             many more cases were black women, who in some
             ...