erywhere watched Howdy Doody religiously while sending off for prizes and joining his club. In the 70's kids were crazy for Puff n Stuff fully equipped with the latest metal lunchbox illustrating their passion. Little blue elves called the Smurfs dominated the 80's. While in the 90's, Teenage Mutant Ninja Turtles and the Mighty Morphin Power Rangers lit up the media and cash registers. Today's children are no different than of days gone by. Tim Burke, a cultural history professor and author of Growing Up with Cartoon Culture, says, "Pokemon is a cultural phenomenon not just a toy fad. It's an amazing piece of alchemy, the way one tie-in has seamlessly led to another...Pokemon has set a new standard" (Maurstad.
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