run. If the world waits too long to take action, then the costs to clean up the ocean could be enormous. Letting the oceans reach dangerous levels of contamination will for sure cost even more money.
             The biggest "con" in the struggle to save the ocean is cost. The cost to create action plans for saving the ocean will most definitely be high. Many people might feel that there are more important things to take care of right now. The oceans do not appear to be under immediate threat. The plan to clean up the oceans will also be an inconvenience to many. Industries will have to hire engineers to develop cleaner methods of use and disposal of harmful substances. Cleaner methods of disposal are usually more expensive. Many smaller companies may go out of business due to rising costs of production and disposal. Farmers will have to resort to other chemicals for pesticides and fertilizers that may not be as effective. The farmer may lose money in taking action to prevent runoff. The consumer will probably have to pay more for products that are environmentally sound. The government will have to hire people to enforce the new legislation.
             Europe's citizens are increasingly demanding cleaner water, cleaner water for drinking, cleaner water for bathing, cleaner water as part of their environment, and their local and regional heritage. The increasing demand by citizens and environmental organisations for cleaner rivers and lakes, groundwater, and coastal beaches are evident. This demand by citizens is one of the main reasons why the Commission has made water protection one of the priorities of its work. A new European Water Policy will have to get polluted waters clean again and ensure clean waters are kept clean. In achieving these objectives, the roles of citizens and citizens' groups will be crucial. This is why a new E
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