nights. It is the
             number #1 show with the male 16-34 year old audience. (1wrestling.com)
             -The WWF recently introduced the newest show, SMACKDOWN, on the UPN
             Network, on Thursday nights. The show is a run away success for the station and WWF
             averaging a Neilson rating in the middle fours.
             -The WWF also produces two other successful shows in Sunday Night HEAT,
             and WWF SUPERSTARS. And the company has shows in national syndication with WWF
             The WWF specializes in Pay Per View broadcasting. The WWF has these "specials"
             once a month and have run these specials since 1985, being the largest revenue earner in Pay
             Per View history (Mike Tyson is second on the list). For example the past WWF Pay Per
             View, "Royal Rumble 2000," drew a 1.58 buy rate, which would translate into about
             600,000 buys. The special aired for $29.99 by most cable and satellite dish providers. The
             WWF also does extremely well selling tickets for these live events to be aired on television.
             They have a streak of roughly around three years with straight sellouts for their "live feed"
             broadcast (with include Raw Is War's, Smackdown's, and the Pay Per Views). The WWF
             also put their stamp on other projects. They have a large hand in merchandising souvenirs for
             their fans. Items such as shirts, hats, posters, keychains, beer holders, etc... can be purchased
             at live shows, a local shopping mall, or at WWF.com.
             Recently the WWF has expanded its company. This past fall, the WWF released
             several million IPO's and gained over 1.5 billion dollars in capital from the stock. With this
             increase in capital the WWF (for its second year) purchased
             ...