Merchandising and Contracts

             With millions of dollars in merchandising and television contracts at stake, colleges have a lot of money riding on the recruitment, education, and performance-both on and off the field-- of college athletes. Colleges lure the athletes to their school, and make sure they meet the eligibility requirements when there. In order for athletes to be eligible to play in college they must attain a minimum of a 2.0 GPA in 11 designated courses, and earn a combined 700 on the SAT's. Athletes must also meet the schools requirements, normally a 2.0 GPA. With so much at stake, some colleges often go too far, by providing players with personal tutors, who often do work for the players, and pressuring teachers and administrators to look the other way when athletes fail. The NCAA also bars players from receiving any compensation, except scholarships for their play. However, there are many incidences of players receiving other sorts of compensation. There are many violations of athletic department officials and trustees giving players money, or gifts, ranging from clothing to cars. Colleges have also been known to give gifts to players just to get them to attend their institution, a practice that is much harder to trace because the student is not enrolled at the school. This has an effect on the psyche of the athletes; more incidences of sexual abuse and other crimes by athletes are arising every year. Even though the NCAA strictly prohibits all of these things from going on, it seems every year another school is violating them. These rules are not stringent enough both academically and socially for the players. The last major change to these rules came in 1989 with the passage of Proposition 42.
             This rule change closed a loophole in a proposition passed in 1983. The 1983 proposition, known as Proposition 42, required that, beginning in 1986, all athletes must earn a minimum of a 2.0 in eleven designated high school courses, and earn a...

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Merchandising and Contracts. (1969, December 31). In MegaEssays.com. Retrieved 03:42, May 20, 2024, from https://www.megaessays.com/viewpaper/51045.html