 Acknowledgements
              Contents
              List of Tables
              List of Figures
              Executive Summary
            
             Introduction
            
             Background
            
             Rupani Brothers, established in 1943, is a watch shop located in Hazratganj, Lucknow. It is into the sale and repair of watches and clocks.
             The shop sells watches of many reputed brands, in all price ranges. Some of the famous brands of watches sold at Rupani Brothers are Tissot, Rado, Timex, Titan, HMT, Omega, Swatch, Bentex, D'signer, Citizen, etc. They also sell many brands of clocks such as Citizen, Prestige, Opel, Samay, Siwa and Rewa. They cater to customers of all classes and categories, but its primary target group is the upper middle strata and the higher strata of the society.
            
            
             Objective of the Study
            
             Our objective is to make suggestions that would increase the sales of Rupani Bros. by 10 percent, through the application of our knowledge of marketing concepts.
            
            
             METHODOLOGY
            
             Research Design
            
             We planned to do our study from three angles:
            
             A study of the shop: This would involve a detailed study of the shop. We would get detailed information from the shop owner and from our observations of the shop. This is to understand the factors that go into making a successful watch shop like services offered, promotional and advertising strategy adopted by the shop etc.
            
             A study of the competitors: We planned to look at the shop's competitors in Hazratganj. The main competitors are listed below:
            
             1. The Titan Showroom
             2. Universal Watch Shop
             3. Kings' Watch Shop
            
             We do this in order to compare what Rupani Bros. has to offer to the customers with that of its competitors. This comparison would give us a clear picture of the areas in which Rupani Bros. have to improve.
            
             Study of the customers: We planned to conduct a detailed study of people in Hazratganj wherein we would ask them specific questions by means of questionn...