on besides the company's web site was used to obtain financial records and reports, it was discovered that the web site also had an annual report, earnings releases, historical revenue, live stock quotes, and dividend and stock information (which is another plus for the web site that will be discussed later on). Nike is in the Textile-Apparel/Footwear/Accessories Industry. As far as size, customer, and market are concerned, the 1999 and 2000 fiscal statistics need only to be glanced at and discussed in order to comprehend all of those subtitles. Nike Corporation had total revenues at about roughly 9 billion dollars last year worldwide. It did not exactly state how many customers actually purchased Nike products last year but considering that enormous revenue, it probably was a significantly large number of customers. That's a considerable amount of money considering they lost their prime endorsee, Michael Jordan, to retirement. The NBA was forced to shorten its season due to labor disputes, which also greatly affected sales. That information was also available courtesy of the web site and was located under their fiscal year in review. To further put into context the size and power of Nike Corp., one only need look at Market Cap comparisons on the NYSE (New York Stock Exchange). Market Cap is approximately what a company is worth to investors in the stock market. It is determined by multiplying the number of common shares outstanding by the price per share of that company. The Market Cap for Nike in million dollar increments was approximately $10, 664.63. They dwarfed most of their competition from their industry in this area. Their nearest competitor was Gucci Group, Inc. which was about one-half million below them. The rest of their industry competition was not even close. They embarrassed such well-known competitors as Timberland, Reebok, Kenneth Cole, Justin Industries, Ske
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