demand for equity as a means to harness the valuable resource of women in economic development (80). With the increasing poverty of Third World populations, a crisis that was termed the "feminization of poverty," women disproportionately suffered from cuts in government spending that development programs targeted as nonessential to rapid economic development, such as health care and social services (80). Additionally, development efficiency and effectiveness was seen through increased contributions (read as workload) of women - the "Efficiency Approach,"a term coined by Caroline Moser to describe the participation and equity of this approach to women's development (81).
Criticizing the WID efficiency approach, aid agencies during the late 1980s initiated a move to GAD, which represented a transition to "not only integrate women into development, but look for the potential in development initiatives to transform unequal social/gender relations and to empower women" (82). This shift from WID's preoccupation with women to GAD's focus on gender was a stance that allowed for empowerment, something the WID approach essentially lacked. With the new view of "women as agents of change rather than as passive recipients of development assistance," or only as tools and resources for economic development, many embraced the idea that women could be empowered in a way that allowed for better integration into development programs that would aim for complete economic development equality (82).
The adoption of GAD as a way of thinking for aid agencies was relatively simple considering the far more complex and mounting problem facing the agencies: How does one design a sustainable development program which could empower women as well as improve their economic well-being? One thing is for certain, the Western gendered division of labor instituted in the South through colonization would have to be replaced by or reversed back to
...