"Which bike is best for me?" That is the question most motorcycle buyers would ask themselves. I have chosen three separate sportbike advertisements and analyzed their differences. Most motorcycle advertisements show and tell why the product should be bought. The advertisers portray the sportbikes in a unique style and the ads explain why their sportbike is superlative, and they use different techniques to illustrate their position. The ads are persuasive by the effective use of imagery, lighting, and catchy phrases.
             Honda is a powerful and large corporation known for its excellence. In the motorcycle magazine, they place a two-page ad for their CBR 600F4. Honda has the funds to advertise conspicuously. This particular ad shows a rider in full gear on the CBR parallel to the ground as the sun shines on the front of the bike. This snapshot consumes the entire two pages and leaves little space for the background. The advertisement captures a great photograph of a street-legal sportbike in competition. However, it does not end with a fantastic picture. On the second page in the top center of the ad is a profile. The profile states the rider's name, his age, occupation, and his current title, but the last item states, "Future Titles: How many would you like?" This statement clearly suggests if you own a Honda CBR 600F4, you have a world-class bike/performer. At the bottom of the two-page ad, the CBR has "seven AMA Supersport Championships," and "more first-place finishes that anything in its class." Next to those records, at the bottom left-hand corner of the advertisement, is Honda's motorcycle logo, "Performance First". This ad does a good job of persuading a buyer to attain the F4, since the buyer wants to think that he can ride a racebike on the street when, in fact, the fine print at the bottom of the ad says, "PLEASE READ OUR SAFETY ELSEWHERE IN THIS MAGAZINE. PROFESSIONAL RIDER SHOWN." Just as in a cigarette ad...