entre” and stores are called “Milk and Honey” or “Loaves and Fishes”.
This is to insist on the fact that the Gilead society is a Godly society and therefore, it’s actions and policies are good and anything that would go against it would be sinful.
Women in Gilead have to wear a special uniform depending on their social rank, the handmaids are in red, the wives in powder blue and the aunts in brown. The effect of this is to create a loss of individuality by reminding women that they are now only considered by the role they occupy.
For the handmaids, and to a lesser extent other women, this also served the purpose of making it difficult for them to be recognised by people they once knew, thus cutting them for their past. The white scarf serves that same purpose and it also makes it difficult for the handmaids to see their surrounding.
Women in Gilead are forbidden to read or write which helps in censuring the information they receive, prevents them from communicating and limits their freedom of expression and thinking.
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