like, you might stop paying attention to that speaker, you might distort the message, in which case you would fail to understand the message because of prejudgment. This could cause your evaluation of the speaker or the message to be unfair or in error. A good rule of effective listening is that judgements should only be made after you have heard and evaluated the content of the message.
Identifying - you take everything people tell you and refer it back to your own experience. They may want to tell you about a car's braking system, but that reminds you of your car accident. You launch into your story before they finish theirs.
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