here we are coming from and get them to agree with what we are saying. In Walton (1989, p.5) the goal of persuasion is to persuade another party of a thesis and the method of doing this is to prove the thesis. To force our audience to come around to our way of thinking we must 'prove' to them that our statements are true. Persuasive communication involves basing your thesis on a logically constructed argument so that others can be convinced of the subject matter. From this paragraph we can see that in order to persuade another party of a thesis or conclusion it has to be proven to them. It will be shown that an effective strategy to prove a conclusion is to use argumentation within the communication.
             Arguing involves developing a set of statements that support and lead to a conclusion. This method of communicating is central to persuasive communication. From a communication perspective arguing is not seen as two or more people erratically yelling at each other, it is the method of using premises to support a conclusion so that the audience is led to agree with the thesis. A good argument is described by Guttenplan (1997, p.21) as one that is suitable as a means of persuading someone of the truth of its conclusion. Convincing people of the veracity of an argument is the way to succeed in persuading them of the conclus
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