and to shape employee behavior.
             Values are something of worth or importance to an individual. Parents, friends,
             and teachers all play a role, as well as co-workers, business associates, and others with whom we come in contact. In fact, learning and experience are the two greatest forces in
             We can examine values in terms of terminal and instrumental values.
             Terminal values are expressed as the desire goal or end.
             Instrumental values are means for achieving the desire goals.
             Terminal Values (End) Instrumental Value (Means)
             ...