negative stereotype can be formed. Later in the broadcast an incident involving a white male was broadcast. In that story, the reporter just gave the facts. Dejecting adjectives were not used to describe this man. This story is significant because the receiver of this information will not have the same prejudices towards the white man as they now have towards the black man. Since stronger words were used to describe the acts of the black man, a negative stereotype was formed about him.
             In The Cincinnati Post on Friday, February 4, 2000, a story involving an African American was on the front page. In big, bold letters the heading read, “Man Accused of Vicious Murder”. The story was of an African American male who robbed an innocent, elderly, white woman in Over the Rhine, a neighborhood in Cincinnati, and then murdered her. Because the words “innocent”, “elderly”, and “white” were used in the article a negative stereotype was attributed to the man. Cha
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