A person can't smell the smell of a music room filled with smoke, a person can't taste the drink made from a bar or see a band up close and personal at arms length. Not only is The Knitting Factory on-line but they also have clubs in New York, Los Angeles and Berlin. By being able to go to one of these clubs one can experience the ambience of a Jazz Place.
             What international strategies have Michael and his company used so far to "go global"? How would you suggest he build on his success to date abroad?
             Beginning in the 1990's, Michael and his company started a 24 city European Tour with the Knitting Factory bands. In addition, the company opened an office in Holland. Plans are in the making to open Knitting Factory clubs around the world with the first in London. The Knitting Factory has also hooked up with MCI in order to initialize global Internet music broadcasting while Michael's company has formed an alliance with Sony Music for further expansion.
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