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             the fact that Perrigo produces 75 percent of its labels, prints 35 percent of its cartons in house, and has their own bottle blow molding facility. When talking about the industry in general, the bargaining power of the suppliers is dependent on how vertically integrated the company is, if the product supplied has many or few substitutes, how differentiated the product supplied is, and whether or not the supplier's health depends on the company's industry. Finally, the threat of substitute products is very high. This is what the store-brand industry is: substituting national brands. Even though the products are generally the same, if the consumer feels that they are not getting quality along with savings, they will be more likely to spend the extra few dollars for the national brand. It is for this reason that the store-brand industry has tried to ensure that their brands are as effective and as high quality as the comparable national brands and consistently exceed consu!
             2. What would a SWOT analysis for Perrigo look like? Perrigo's strengths include their vast experience with producing products since 1887. All Perrigo vitamins are manufactured to meet or exceed United States Pharmacopoeia (USP) standards. And although most of the new products introduced do not require prior approval of the Food and Drug Administration (FDA), the company sought significant opportunities for growth through the introduction of products requiring prior FDA approval using the abbreviated new drug application (ANDA) process. Another strength is high savings. This varies by product and retailer, but most store-brand products are priced 25 percent – 50 percent below the nationally advertised brands. Their introduction of minimum inventory-maximum service (MIMS) program has also proved to be a strength by reducing retailers' inventory costs and still maintaining the optimum level of product on store shelves. The company's ...