lace for future programs.
             Types of frequency marketing programs.
             Continuity premium programs are long-term customer loyalty programs that reward consumers with brand-logo merchandise or with premiums that can be associated with the product.
             Free or pay-to-join club programs are formal membership programs geared to generate significant incremental purchases of sponsored products.
             Collect-and-win games are designed to operate over a short period to generate four or five repeat visits or produ
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