Southwest Airlines

re carrying nearly 490 million. A Gallup survey that same year revealed that 77% of the U.S. adult population had flown at least once, more than 30% of them in the past 12 months.
             Industry - Geographic Location of the Industry
             Airports used by the scheduled air carriers are virtually all public facilities run by an agency of a state or local government – for example, a state department of transportation, or a commission or port authority established by the state legislature and run by a board of directors appointed by elected officials.
             The Airline Industry has razor thin profits, even in the best of times. Airlines through the years have earned a net profit between one and two percent compared to an average of five percent for U.S. industry as a whole. To travelers, the cost of tickets sometimes look high compared with the amount of money they spend on other goods and services. However, the cost of providing the transportation service they are getting is almost as high as the price they are paying. For the airlines, earning enough profit to satisfy stockholders and invest in the equipment and facilities needed for the future is a real challenge.
             Industry - Competitive Nature of the Industry
             The airline business is very seasonal. The summer months are extremely busy as many people take vacations at that time of the year. Winter, on the other hand is slow, with the exception of the Christmas holidays. The result of such peaks and valleys in travel patterns is that airline revenue also rises and falls significantly through the course of the year.
             Industry - Factors that Influence Demand
             Ind - The Functions Served by the Prod/Why Custs Buy the Prod's or Servs.
             With greater competition on the vast majority of routes, extensive discounting, and more available flights, air travel has grown rapidly since deregulation, recessionary periods excluded. In 1977, the last full year of government regulation of the ...

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