od taste. Ben & Jerry's also attempt to use classical conditioning by placing posters in their scoop shops that tie them to saving of the environment. Ben & Jerry's uses customers positive feelings toward this them to give them positive feelings toward their product. Haagen-Dazs also uses this method of conditioning by often positioning their product in romantic and elegant settings. Most of the learning about the product of both companies is based on low-involvement learning due to the relatively low cost of these items, an
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