Survey Coca-Cola was internationally named favorite soft drink for the fifth straight year, the survey was conducted by the Central Viewer Survey Consulting Center. Coca-Cola finished well ahead of its nearest competitors in each of the three survey categories: which included market share, brand awareness and best brand. The survey found that Coke ranked first with a 43 percent market share while in terms of awareness, Coke was an overwhelming winner, scoring more than 75 percent. Forty-four percent of the respondents named Coca-Cola the best brand. But the good news didn't stop their, two of the top three soft drinks brands in this independent survey were from The Coca-Cola Company with Sprite finishing a close third.
             Packaging is a key point of product differentiation for consumers and a source of competitive advantage for Coca-Cola. In order for that to continue, coke's customers and consumers must have confidence in the environmental integrity of their packages. Coke's approach to packaging is guided by their belief in a philosophy of shared responsibility- whereby all participants in the supply chain, from production to consumption, accept responsibility for the environmental impacts occurring in their part of the chain.
             In 1993, for example Coca-Cola shaved over four millimeters off the necks of our aluminum cans, reducing their aluminum usage in the United States alone by an estimated 20,000 tons per year. In addition to reducing the length and weight of coke's primary packaging, they also have found opportunities to reduce the raw materials used to make their shipping cases.
             The "Coca-Cola" trademark began as both functional and symbolic, the term Coca-Cola was chosen mainly because both words, actually named two ingredients found in the syrup, also the two "Cs" would look well in advertising. The original formula included extracts from the African kola nut and coca leave...