asive in usurping preconceived notions that cultural opinions matter. Their need for acceptance is met by becoming content with their own natural appearance, which in turn loosens the vise-grip advertisers have on their pocketbooks.
             One aspiration that many women share is a desire to be beautiful inside and out. Often it is believed that with beauty come feelings of acceptance, confidence and even some forms of happiness. Unfortunately for the majority "a desirable woman doesn't look lie a real woman looks; thus, one of the basic physical markers of femaleness is cast as hideous" . Consequently, what the world views as beauty is almost impossible to abstain. Susan Douglas recognizes this common-ground that many women walk on and uses it in "Narcissism as Liberation" to empathize as a fellow frustrated sister. She ecumenically declares "I'm tired of the endless self-flagellation we women subject ourselves to because of the way this latest, unattainable physical ideal has been combined with the yuppie work ethic" . Displaying the same type of emotions and sediments immediately works to draw her into the confidence of women who feel the same way, while at the same time giving validity to her words. !
             In effect this also gives Douglas a much wider door-way into the thoughts and opinions of females who normally wouldn't be as open to her ideas and thoughts. All future arguments against the advertisers who work to promote narcissism among women are much more persuasive because Douglas is on the same wavelength as her readers.
             The Russian writer Marina Tsvetaeva once said " sarcasm is the best way to attract attention so you can then make your point more efficiently" . It seems Douglas took that into consideration when deciding how to present her views in "Narcissism as Liberation". Using clever language and intonation she creates a sharp weapon with which ...