Compaq is acting globally. On its site it has an option to select a country so that more specific details can be know and this also makes a good impression on a foreign customer who gets delighted to see his country in the list. Moreover by letting customers to select a specific country Compaq is actually benefiting itself, as it properly and clearly distinguishes the various products and services available in different countries. They are not showing and offering something that they cannot offer.
             Another nice benefit is distinguishing between the two main computer types so the customer is not tangled in what he does not want. There is an icon for desktops and one for notebook computers. Further on inside the desktop and the notebook widen out into more groups by home or business use. A nice separation that effectively work as home computers won't need that all the powered softwares businesses use and vice versa.
             Compaq has target all kind of customers through its website for its products. From home-based users to multinational businesses wired throughout the globe, Compaq has designed and designated different sections to all.
             Also for every product Compaq offer that particular products information and if not satisfied they also have support in five languages, a nice step toward customer satisfaction. More than selling computers they are creating customer value when they explain and display all accessories that would help the customer see his or her desired configured computer.
             The web site guides a customer through their different products and services and often-letting customer selecting his or her own needs or wants.
             Compaq's mission statement is: "Inspiration Technology (IT)" and they want their customers to experience it and see for themselves how helpful it proves and what levels success can they achieve.
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