friendliness and was the most desired color for corporate imagery..." (Hine Pg.221). This is related to the emotional qualities the box creates. The box has the background of blue with Tony the Tiger and his saying, "They're GR-R-REAT!," in orange underneath him. On one particular package Tony is surfing which younger children find very attractive and stirs their emotions of excitement and "coolness."
             On a different note, more rational cereals found in supermarkets would be Corn Flakes, Wheaties, Total, and many others. These cereals appeal to the health conscious shopper who is buying a cereal for the purpose of maintaining or improving their help. Their decision to purchase a cereal like Corn Flakes or Total, would be more rational, although they could also be in the emotional category.
             One impact on all food products is the regulated box of "Nutrition Facts" in blocky boldface type. The box contains such information as total calories per serving, calories from fat, and the amounts of fat, cholerterol, sodium, etc... Thus, every food package contains a condensed guide to the overall diet. What this regulation did was standardize such issues as serving size, make the information as legal as possible, and seek to give the shopper a basis for comparison. If a cereal that is being sold as healthful and nutritious turns out to contain a lot of fat, it will eventually be noticed.
             Ernest Dichter, a package designer and author claims, 'if one wants to act rationally, one must, at all costs, find a reason which makes the irrational seem rational'(Hine Pg. 209). So, what appears on the package, especially the words, are there to help reassure consumers that their impulsive choice was also a sensible one. In the case of Kelloggs' Frosted Flakes, the mere association of frosted sugar with the word "nutrition" might give it more respectability and ease the people's...