challenges and enormous expectations, the marketplace also offers an enormous growth and innovation potential. Once management understands the need for change, its vision of the proposed change has to be clearly communicated. During this transition, change agents play an important role in ensuring a successful implementation of the change and stabilization of the organization.
             Many organizations appoint internal change agents who are critical to how change will be implemented and accepted within the organization. Ideally, they possess both technical know-how as well as social skills and are perceived as credible advocates of change. They must be knowledgeable about the particular process being changed, as well as how it interacts with and affects other processes within the organization. This builds their credibility as leaders. In addition to technical expertise, change agents should also have strong soci
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