are of a company's products or services. Consumers often look for certain corporate trademarks, and associate these trademarks with the quality and reliability of the products or services they provide. The Lanham Trademark Act protects these logos from being stolen, copied or pirated by other companies. This protection ensures that the consumer can associate a logo with a certain level quality.
             An example of a logo that enjoys a strong degree of brand loyalty is Goodyear Tire. This logo was one of the first trademarks registered and protected under the Lanham Act of 1946 (International Trademark Association, 1999). The company's logo is the name Goodyear, with the words Good and Year separated by the winged foot of the Greek God Mercury. The logo transfers the idea of speed and "God like" perfection onto their tire products. Without the protection of the Lanham Act, other tire companies would have used the same, or similar, logos to ride on the success of Goodyear. The Lanham Act provides trademark protection, and is vital to the survival of the Goodyear Tire Corporation by protecting the identifying mark that most consumers identify it with and make their purchase decisions by.
             Patents offer another form of protection for intellectual property. The patent is considered a contractual agreement between
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