% (Gardenburger, 1998). This puts them in the number one position in the retail grocery channel. Their market share had increased from 22% in 1997 to 33% in 1998. Gardenburger's has made considerable progress in gaining market share while their competitors are struggling to establish market share.
             Unit sales of Gardenburger are also steadily increasing. Retail grocery unit sales have risen from 7.1 million units in 1996 to 8.7 million units in 1997 (Edgar On-line, 1997). These unit sales figures translate into a growth rate of approximately 26% for the retail-grocery market. This also translates into a 83 million dollar retail market share worth for Gardenburger in 1997.
             Gardenburger's main competitors are Worthington Foods, Morning Star Farms, Pillsbury (Harvestburgers) and Boca Burger (Edgar On-line, 1997). There are a variety of other sources of competition, which co
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