d user of whatever product is being produced. Industries that have applied this method of segmentation state it gives a much more precise account on the behalf of the consumer. The approach of benefit segmentation is based on the foundation of being able to account consumer values and wants in detail, in addition to how the consumer feels towards it's rivals. The basic stating of the approach is not the end of it, it entails a great deal of information gathering.
             Variables such as geographic which calls for the dividing of the market into different geographical units such as nations, regions, cities and even in some situations neighborhood have been used for long periods' of time, during the past and still in some cases now. This sets out dividing the market into different environments which would bring about several differences between, such as between people f
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