dvertising. A psychological appeal influences a person's subconscious mind and emotions through visual or aural influences. This is done using advertisements which suggest that the purchase of the product or service will satisfy one of the subconscious desires. The ten psychological appeals are self-preservation, sex, acquisition of property, self-esteem, personal enjoyment, constructiveness, destructiveness, curiosity, imitation, and altruism. Each of the appeals has either a biological or social basis as a part of human behavior.
             An example of one of the psychological appeals at work is selling life insurance. In order to sell life insurance to men self-preservation, oddly enough is used. When consumer psychologists studied trend to help ease the difficulty of selling something associated with death they found that it was not actually the idea of death that made men uncomfortable but the possibility of being obliterated from the world. Men were horr
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