promotion. Given the power of retailers Cadbury had little discretion in the determination of the price of TimeOut. Therefore the issue of pricing was not that important in the positioning of TimeOut. In positioning TimeOut as a bridge-brand product between the bar and biscuit market the most important marketing mix variable was essentially the product. Cadbury Ireland needed to create a product which would contain enough biscuit to satisfy the biscuit market, while containing enough chocolate to equally satisfy the bar market. They achieved this through a technological advance which allowed them to layer flake on to wafer. TimeOut consists of a flake centre, sandwiched between two wafers and covered in dairy milk chocolate. In TimeOut, Cadbury Ireland seemed to of found a!
             unique mix of chocolate and biscuit to satisfy both markets. Other considerations under product were the name and the wrapper layout.
             It was discovered that using a name indicating the timing and situation in which the bar should be consumed greatly enhanced the customers understanding of what the product was designed for. The name TimeOut effectively portrays the intentions of TimeOut to be a bar taken at snack time. This idea was supported by the picture of a clock and a mug on the wrapper, to again suggest usage at snack time. The colour scheme of the wrapper i
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