Case “Wall street Journal”
             1. The Wall Street Journals Internet publishing strategy’s were different than most. Not every company has the power to receive information first because it’s owned by the stock market itself. The WSJ receives information in regards to companies in its portfolio, which accounts for an enormous chunk of the companies. The WSJ has a right to charge for its information since these companies will announce faster to the Dow Jones about upcoming changes and any fillings with the SEC would be announced to the Dow Jones this gives them a competitive advantage which can compensate for small risks as charging for On-line news
             The On-line news, as it has been shown, has shown a considerable growth and with customers wanting their information in a timely manner there is a good market for the WSJ and their strategy will prevail since people are willing to pay a price for information that the WSJ can publish.
             The WSJ will come to a point in its strategy in which a risk of technological advancement may make the market demand shift to more mobile news, causing the WSJ to have to try to adapt to the new demand by offering services to people of a lesser charge to get their news transferred to a small mobile unit which can read the whole message. There is not much in the way of risk for the WSJ with its resources it can hold a charge to its customers for news because the Dow Jones will always have the most up to date information in its industry, especially since they own it.
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