hey say. They "walk the talk". They are competent at what they do. Their employees know that they can do what they say they can do. They are reliable. They understand the promise cycle. They are clear in their requests and offer, allow for negotiation of those requests and offer in the context of defined organizational priorities and then manage their promises effectively. They recognize that once lost, trust is hard to recover and so they work hard to maintain the trust that they have built.
             Since leaders manage what could be, they are able to design organizations that are capable of adapting to the rapidly increasing change of the business environment. Those organizations are flexible and focussed. An effective leader sees their organization as a network of relationships and has the conversational skills to bui
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