ime, subsequently it is not possible to make over simplified statements about tourist's motivations. Further to this, it is important to understand that push and pull factors do not exist independently of each other. Indeed, there may be several different push and pull factors that have led to an individual making the decision to go holiday.
             >From a psychological perspective, human needs are seen to be strong push factors for going on holiday. Maslow's (1943) hierarchy of needs helps to develop a framework for analysis of motivation. According to Maslow 'the actions and behaviour of an individual are determined by conscious and unconscious needs, which create the motives for action' (Hannagan, 1995, 338). Maslow has arranged these needs in a pyramid like structure, with physiological needs at the lowest level, need for safety, sociality and esteem above them and finally, at the top there is the need for self-actualisation.
             Pearce (1982) argues that travel relates not only to individuals immediate needs but also to individuals long term psychological needs and life-plans; intrinsic motives such as self-actualisation seem to be particularly important.
             For example, it could be argued that tourists have a career in tourism just as they have a career in work and over their life cycle this can change. Pearce, (1993) goes on to develop this theory with his blueprint for the analysis of tourists motivations. In his blue print he acknowledges the need to understand both the theoretical and conceptual issues of tourists motivations. Thus, it is necessary to use motivational theory in conjunction with such terms as "attitudes, behavioural intentions, values, preferences, beliefs, needs and goals", what he correctly refers to as an ' interlocking, overlapping, academic spaghetti' (Pearce, 1993:115).
             For example, it is not simply a matter of taking in
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