ts to sell to the consumer. P&G depends on their customer's confidence.
             The Procter & Gamble Company came to life in 1837 in a backyard in Cincinnati, Ohio. William Procter (a soap-maker) and James Gamble (a candle-maker) teamed-up, pooled a start-up capital of "7,192.24," rolled-up their shirt sleeves and got to work; they delivered their soap and candles around Cincinnati in a wheelbarrow (Schisgall, ix).
             Cincinnati was the birthplace of P&G because it was a busy, growing city right on the banks of the Ohio River. It was close to raw material supplies for soap and candle-making. Naturally, there were many others with the same idea of soap-making. But, what made Procter and Gamble better than the competition was their Integrity in their consistently good quality products and strict attention to ethical standards and offering fair, reasonable p
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