ellers and product features, priceline.com enables sellers to generate incremental revenue without disrupting!
             their existing distribution channels or retail pricing structures. Target market An important goal for effective marketing strategy is the reduce costs of marketing through targeting of marketing efforts. But the today's digital world has shaken marketing to its core. Today's consumers are more of the cyber consumer. Digital technology and Internet are changing consumers and are changing the way they relate to products and markets. Priceline.com has targeted its customers in a different way. Underlying Priceline.com's marketing strategy is the Company's belief that its target market is all consumers, not just Internet savvy consumers. It hasn't limited its customers to net users only, but has also reached the segment of the market, which doesn't generally use the Internet for shopping, through viral marketing and giving them choices and prices they cannot resist. It has shown them that they have the power of pricing, shi
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