1. Purchase products from manufacturers
1. Purchase products from manufacturer
· Home renovation and "do-it-yourselfers"
· Wide selection of high quality and or well known brand name items
· Cost advantage through holding large amounts of inventory at retail store
· Well trained associates to be able to answer virtually any question about home improvement
· Integrated products and services to fully service the person conducting the building/renovation projects
· Provide delivery service for items
· Have own credit card for customers (6 month deferral on payment on certain items)
· Provide phone/mail order and delivery
· Have on-line ordering, payment and delivery
· Distribution centers to hold stock to be ordered
· Have online registration (database)
· Strategic alliances with other companies to offer specialized items
· Understanding customers needs through customer database management and market research
· Maintaining strong customer loyalty http://www.dbmarketing.com/articles/Art181.htm
· Management Information Systems to maintain clear communication between departments, sharing of information and to track inventory levels
· Maintaining a cost advantage
3.3 Revisit The Industry's Busin
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