Table of Contents
            
             I. SUMMARY MEMORANDUM
            
             II. INTRODUCTION
            
             III. ANALYSIS OF THE INTERNATIONAL BUSINESS SITUATION
            
             A. Economic, political, and legal analysis
             1. Description of the country's economic system
             2. Description of the country's governmental structure and stability
             3. Description of the laws effecting the product and/or service
             B. Trade area and cultural analysis
             1. Geographic and demographic information, important customs and Traditions, other pertinent cultural information, competitive advantages and disadvantages
             2. Market segment analysis
             3. Analysis of the potential location
            
             IV. PLANNED OPERATION OF THE PROPOSED BUSINESS
             A. Proposed organization
             B. Proposed product/service(s)
             1. Details of the product/service(s)
             2. How the product/service(s) will be transported to/from the home country; documentation
             C. Proposed strategies
             1. Proposed pricing policies
             2. Proposed promotional planning
             V. PLANNED FINANCING
             A. Start up costs and expenses(chart)
             B. Financial highlights (balance sheet for end of first year)
            
             VI. BIBLIOGRAPHY
            
            
            
            
            
            
            
            
             I. SUMMARY MEMORANDUM
            
            
             To: Mr. Jinn Chow Yin, president of Yin Enterprises
             From: Chivonne Parker and Vonique Booze, Gap Inc. representatives
             Date: January 16, 2001
             Regarding: Proposal for an international business venture
            
            
            
             The business venture that we propose is to set up a chain of our stores, the Gap Inc. We are a global company with three exciting divisions- Banana Republic, The Gap, and Old Navy. Our performance begins and ends with our customers. We never forget that. Everyday we try to listen more to what customers are telling us, and work harder to exceed their expectations. Our ability to continually change and evolve our brands is what drives our long-term success, and our passion for innovation is what keeps Gap, Banana Republic, and Old Navy exciting. From product design and distribution, to marketing, merchandising, and shopping environments, we control our b...