o the Japanese consumer. Some of the trade barriers are testing standards, certification requirements for products, and customs procedures. We will go into a more detailed description of these barriers in the proposal. Some of the s!
ources of information in this proposal are www.jinjapan.org, which provided a lot of information regarding Tokyo's consumer behavior and data, statistical information on the Japanese population density, etc. As stated above, this information will be in more detail throughout the proposal.
III. ANAYSIS OF THE INTERNATIONAL BUSINESS SITUATION
A. Economic, political, and legal analysis
1. Since the end of World War II, Japan has become a major economic
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